As you can see, the same emoji looks radically different if you compare lets say the Apple one and the Samsung one where the former seems “negative” and the latter is very jovial. The organization found the same thing where this sort of different emoji styles of the same emoji can be a cause of miscommunication and they plotted a graph to show that.
The Apple form of the emoji is the most interesting of the lot as it actually drove different sentiments from the participants that were studied where some people thought it was positive while others thought it was negative.
This research has given light to a fragmentation problem emojis have and how we perceive innately of the various fonts of the same emoji. The Unicode Consortium should probably address this by making sure that all players use the exact same emojis but we have to see if they will do that in the future.
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